The Video Approach

Video Approach is a San Diego-based video production company. We have over 15 years experience creating corporate, educational, and promotional video content. From concept creation, to script writing, to shooting and editing, we do it all.

Our award-winning staff are video content experts that are a partner in creating videos quickly and on budget. We understand your company’s needs so that we can be sure we are creating content that achieves your goals.

Quick & Agile

We deliver projects quickly and efficiently, usually within a few weeks.

Full Service

We take care of everything so that you can focus on all the other things on your to-do list.


We look at your full marketing strategy and help you creative video to match your goals.

Our Story

Executive Producer and Director of Photography, Mike Watson is a 7-time award winner. He spent more than a decade chasing television news – from hurricanes on the eastern seaboard to earthquakes on the west coast. Moving into commercial production, he worked for the San Diego CBS affiliate, producing and directing commercials, PSAs, and half-hour programs.

He left network life and started Video Approach as a way to bring his storytelling skills to his business and corporate clients.


Mike Watson

Benevolent Overlord

    Melissa Cabral

    Logistics Guru

      Caitlin Steinman

      Footage Wizard

        Our Info

        Give Us A Call

        Phone(619) 928-4336