The Video Approach

Chances are, you have thought about using video for your business. You know that video is the best way to reach your audience, but maybe you don’t know where to start. That’s where we come in. We are an award-winning, agile, full-service video production company. We are Video Approach.

We produce videos quickly and within budget; we are able to scale to produce large videos quickly. We work with you to understand your company’s goals so that we can be sure we are creating something that reaches your goals. Because what is the point of a video if it doesn’t connect with your audience.

Quick & Agile

We know that no one has the time to wait months for a video project to be completed. We deliver projects quickly and efficiently.

Full Service

We take care of everything so that you can focus on all the other things on your to-do list.


We don’t just make great video, but we have great ideas. We look at the full picture and help you creative video within your content strategy.

Our Story

Executive Producer and Director of Photography, Mike Watson is a 7-time award winner. He spent more than a decade chasing television news – from hurricanes on the eastern seaboard to earthquakes on the west coast. Moving into commercial production, he worked for the San Diego CBS affiliate, producing and directing commercials, PSAs, and half-hour programs.

He left network life and started Video Approach as a way to bring his storytelling skills to his business and corporate clients.


Mike Watson

Benevolent Overlord

    Melissa Cabral

    Logistics Guru

      Caitlin Steinman

      Footage Wizard

        Our Info

        Give Us A Call

        Phone(619) 928-4336